Dissolve and lift away gum harming plaque with daily brushing using Colgate Total Plaque Pro Release Whitening Toothpaste. The unique anticavity, antigingivitis, anti sensitivity toothpaste formula helps interfere with the harmful effects of plaque associated with gingivitis and fights tartar build-up so you can smile bright with healthy teeth and gums. SmartFoam Technology Helps Fight Plaque Did you know that plaque bacteria is a root cause of oral health problems? That’s why it’s important to reduce and prevent plaque bacteria with daily brushing. This long-lasting Colgate Total toothpaste offers 24 hours of antibacterial protection*.